I’m 58, but I look 10 years younger than all my friends despite never applying a single cream. Here are the 6 reasons why.

I mentioned it during a routine checkup, mostly expecting him to tell me it was just aging and to forget about it. Instead he told me that the most important thing I could do for my skin had nothing to do with products. He explained that dead skin cells build up on the surface as we age and create a layer that makes skin look dull, rough and years older than it needs to. The only thing that removes it properly is mechanical friction, and I had never once done that in my life.

Soap cleans the surface. What I did not know is that dead skin sits underneath that surface and does not wash off no matter how much gel you use or how long you stand under the water. That layer traps bacteria, causes the grey ashy look on forearms and shoulders, and is why I never felt truly fresh a few hours after showering. I was not dirty in the way you can see. I was dirty in the way soap was never designed to fix.

I had tried a loofah for a while after my wife suggested it. It felt like it was doing something but within a couple of weeks it smelled worse than nothing and was basically a bacteria sponge sitting in the corner of the shower. Body scrubs dissolved in the water before they finished the job and neither one could reach my back properly anyway. I was going through the motions of exfoliating without actually doing it.

My wife handed me the C’est Towel one morning without making a big deal of it. What came off my skin the first time genuinely stopped me. A dark grey film on the fabric that had been sitting on my body through every shower I had taken that year. My skin felt completely different after, not just clean but actually smooth in a way I had not felt since I was much younger. I used it again the next morning and the morning after that without thinking much about it.

The towel is long enough to reach across my full back without help, which sounds like a small thing until you realise your back has probably never been properly exfoliated in your entire life. That is also where body odour comes from and where breakouts on the back start. Getting proper friction into those areas for the first time made a difference I noticed within days, not weeks.

Most of them found it the same way I did, through a partner, a doctor or a friend who noticed the difference before they did. It takes about three minutes and replaces every body scrub, loofah and exfoliating product you have ever half-heartedly tried. The silver ion infusion means it stays genuinely clean between uses and lasts well over a year with daily use, which makes it the most practical thing I have ever added to a shower.

There is a full 30 day money back guarantee with no questions asked plus free shipping on every order. Buy 2 and get 2 free this week only. If you do not see a difference in your skin within the first month you get every penny back. I wish someone had told me about this ten years ago but the second best time to start is now.